Sales & Technical Support Specialist

The Sales & Technical Support Specialist serves as a key liaison between customers and the company, providing expert product guidance, technical troubleshooting, and sales support across multiple performance automotive categories. This position requires strong communication skills, a passion for performance, and the ability to deliver exceptional customer experiences in a fast-paced, dynamic environment. The Specialist will also represent the company at national trade shows, racing events, and motorsports gatherings, acting as a brand ambassador and technical resource.

Responsibilities:

Customer Support & Technical Expertise

• Provide professional, knowledgeable, and responsive assistance to customers via phone, email, and digital platforms.
• Troubleshoot product issues, diagnose root causes, and provide accurate technical guidance or escalation as needed.
• Interpret technical data, installation instructions, and performance specifications to support both novice and professional customers.
• Maintain a high level of product expertise across all categories, including Valve Train, Drivetrain, Fuel Injection & Electronics, Nitrous Oxide Systems, and Cylinder Heads (training provided).

Sales Growth & Customer Engagement

• Proactively identify sales opportunities through customer interactions, product inquiries, and technical consultations.
• Recommend complementary or upgraded products to meet performance goals and increase sales conversion.
• Support promotional campaigns, product launches, and marketing initiatives by providing customer feedback and insights.
• Collaborate closely with the Sales and Marketing teams to optimize lead follow-up, customer retention, and upsell opportunities.

Brand Representation & Industry Presence

• Represent the company at major motorsports events, trade shows, and performance industry expos nationwide.
• Provide live demonstrations, technical Q&A sessions, and hands-on product education to end users and industry professionals.
• Travel occasionally (by car or airplane, including some weekends) to support events and strengthen the company’s brand presence within the performance community.

Communication & Documentation

• Maintain accurate records of customer interactions, technical cases, and sales transactions within CRM and support systems.
• Communicate customer feedback, product performance trends, and recurring issues to management and engineering teams.
• Contribute to continuous improvement initiatives related to customer experience, documentation, and process efficiency.

Qualifications & Experience:

Required:

• High school diploma or equivalent; associate or bachelor’s degree preferred.
• Clean driving record and valid driver’s license.
• Strong communication and interpersonal skills, with a customer-first mindset.
• Proficiency with Microsoft Office applications (Word, Excel, Outlook) and ability to learn CRM or ERP systems.
• Ability to manage multiple tasks in a fast-paced, call center–style environment.
• Excellent problem-solving and organizational skills.

Preferred:

• Basic to advanced mechanical or automotive knowledge — hands-on experience with engines, tuning, or racing applications a plus.
• Prior experience in automotive, motorsports, or performance parts sales or support.
• Demonstrated success in technical sales, troubleshooting, or product support.
• Enthusiasm for performance vehicles, racing, and aftermarket innovation.